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u EMAIL-SPAM		Oct - Week I - 2009
u OUT OF YOUR COMFORT ZONE
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The Business Park

ADDRESSING THE BUSINESS NEEDS OF THE INDIVIDUAL BUSINESS STORE OWNER AND PLANTING SEEDS FOR A SECURE FUTURE.

focus

Make your website pop. If it takes more than eights seconds for it to load you've lost your customers attention. Though it may "Float your boat," a poorly designed site can run customers away. Always ask others to view your site and tell you what they think, make it a survey, and tell them you had rather have the truth about your site. Take this criticism as a positive, they want you to succeed also.

EMail-Spam

You've built your website and are ready to jump in with both feet. Someone you trust and believe knows a lot about the internet suggests you use email to get the word out about the company. You've heard of email and can spell the word but the internet is so new to you that you don't know which way is up.
Taking the bull by the horns you tell your confidant to fire away and start using email to 'Get The Work Out'.
Each morning you get a report about the response you are beginning to get from the new email campaign. Your heart swells with pride at your wonderful decision.
One day you are informed your company has been put on a 'Black List', for being a spammer. Your company has been cut off from using email as a marketing tool because of your shady practices. Your heart is broken and now you will have to spend a lot of time finding out how to come off the 'Black List'.

This story happens much more often than you think. There are thousands of email companies out there who claim to know the in's and out's of email marketing, when in truth they only care about the bottom line.
Your confidant, or company can find itself losing one of it's most valuable assets by not taking the time to learn about the do's and don'ts of email marking.
Through our Express Email Marketing, you can have the satisfaction of knowing your are doing the job right the first time.
Take the time to do each job correctly and especially do this when your livelihood is tied to the time you apply to learning before doing.
You don't just have one chance to do things right in business, but you can make a choice that may take months or years to correct. Your reputation is everything in business and it is hard enough to be a success without having to repair your reputation.

MARKET WATCH

Finding and producing a high quality product is one of the hardest things to do in business. Taking the time to do research on your product and how others are marketing the same product is time well spent. Each little piece of knowledge you gain is a piece that will move you closer to your goals, being the best. Quantify every move you make in business so you can place a value on it To know where you stand at the moment is a sure way to know when the path needs to take a shift.

Out Of Your Comfort Zone

SMARTER INVESTING:

Update Your Site Constantly

- Your comfort zone is that place where you feel comfortable and it takes little or no effort to stay there.
- Now the truth is, you're in business and you will almost never be in a comfort zone. Payroll, employee interaction, billing, or just making ends meet. The only comfort zone in business is looking at the reports at the end of the month and seeing that your are growing and prospering. Does this scare you, good, because it is at this point where you have to make the decision about your comfort zone.
- You will have to learn to live outside your comfort zone almost totally if you are going to have a successful business. Each decision you make will be based on your research and knowledge, but in the end it will most assuredly be made with a bit of chance taking place. This is outside your comfort zone, and happens each day.

If you wait to make a decision when you are absolutely sure it will work, you will never make one. The ones you do make will not improve your company and you will eventually fail. Taking chances is a diverse part of owning a business.
You have a new program that will make your website just POP! In order to purchase the software you will have to cut back in other areas. The research team has taken the time to run a survey revealing there's a seventy-five percent chance it will improve the traffic to the site. The negatives in purchasing the product right now includes cutting back on advertising and putting one existing job in jeopardy. After getting the software and having it installed, there will be a three to four month learning curve before any benefit could possibly be realized. Several sleepless nights ahead, and still no comfort zone answer.

A booming base voice is heard in the back of your mind, "Danger, you are leaving your comfort zone, beware, beware!"
With shaking hand you take pen in hand and sign the Purchase Order to go ahead and purchase the software.
After a shaky six months the traffic to the site is beginning to really show a noticeable rise in traffic. Sales could be a little better, but all-in-all a wise decision was made.
Not once in this process were you in your comfort zone, but in the end this was what was needed for your business to grow. Always take the time to research fully any move you are about to make. Take into account everything that could happen by the decision you are about to make. Talk with others who have made the same decision and have purchased the same product. This is all that you can do, but then again it is business and has to be done.

Constantly keep a watch on your investment, your website. Each separate section needs to be groomed and updated to maintain the appeal to your visitors. You need to learn to quantify each aspect of your investment. Your website has stats on the number of hits that occur each day, use these to your advantage. If a part of your site is not being looked at, find out why, it's your keep to success.

Anderson Enterprises, LLC

2289 Tinnin Road

Goodlettsville, TN 37072

8-23-09 August Week IV 2009 Newsletter	8-30-09 September Week I 2009	9-6-09 September Week II 2009
9-20-09 September Week III 2009	9-27-09 September Week IV 2009	10-3-09 October Week I 2009

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