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u KNOW YOUR COMPETITORS		Oct - Week III - 2009
u MEASURE EVERYTHING
u RETURN TO THE BUSINESS PARK NEWS
The Business Park

ADDRESSING THE BUSINESS NEEDS OF THE INDIVIDUAL BUSINESS STORE OWNER AND PLANTING SEEDS FOR A SECURE FUTURE.

focus

No matter how hard you try to keep up there is always some new product or way to make the webpage look better. The true leader doesn't run crazy into the night trying to keep up with the Jones's, the true leader takes baby steps utilizing the products he has to the fullest. The true leader website should grow incrementally and be known for it's stability and well thought out steps.

Know Your Competitors

Your competitor is anyone who either sells the same type or product or uses a similar website design. You have to do your research to look as many of these as you can. Determine how you can change your site to make it grab your visitors in some special way that makes them want to purchase from you. A fast way to get an idea is to open the phone book yellow pages. There you will find page upon page of competitors trying different ideas to get traffic to their phone and hopefully their store. You have a similar problem to overcome.

Ebay is a perfect example of this, pick any product you like and look it up. When you hit the search button hundreds and hundreds of items appear on your screen for you to choose from, many of which are worded exactly the same. But when you are doing this search there are some that catch your eye, some that you click on just to see why this one might be the best.

It's all the same product and very little difference in the ads. So what drove you to look at those specific ones. This is where you have to start taking notes, these small ads have taken a very little space and yet managed to grab your attention.

By learning from this type of advertising you can have an edge on your competitors. Learn to incorporate, 'Bigger Is Not Better', into your thinking. Find the edge and blend it into the components on each page of your website.

Follow the rules of a good website, use keywords, but don't overdo it. Use the proper phrases and stay away from those that instantly make you seem like a pushy used car lot. You want your site to feel like the favorite store of your customers. The one they keep coming back to over and over because the quality, value and service is next to none and they feel appreciated.

MARKET WATCH

The market and the internet is forever changing in more and more sophisticated ways. What was once deemed as the neatest things is not old hat and very few want to see them rehashed. Follow the market for your products. Find the best ways to present your products by looking at your competitors. See if they are finding success. Even if your don't like them, you have to stay with or ahead of them in your strive to sell your products. Use every edge you can find to stay the leader of the pack.

Measure Everything

SMARTER INVESTING:

The Latest and Greatest Might Not Be

- Everything on your site is a significant part of your success. At any given moment you should be able to know how many visitors you have. What part of your site is a success and what part needs to be dropped.

Building your site has to be made up of components that draw persons to visit more than once. You want each part of your site to be significant. In order to do this you have to devise ways to quantify each component.

The Business Park incorporates the stat counters that comes with our sites. If it is significant it is quantified. Everything is quantified and through this, each part proves its worth. Learn to use the stats reports to your advantage and not just as another page you know you have.

A truly successful site takes the time to create a signup form for your newsletters. This tells you how well you are doing because if no one signs up for your newsletter your site is lacking in newsworthy information.

When you use email marketing make sure each email leads the customer back to your site, or at least makes your site a favorite when your product is wanted. Your marketing should always have a short survey for the customer to let you know how to make your site better.

Don't let yourself become your own worse enemy. Use the search engines to their fullest, they have wonderful quantifying stats and can tell you how you stand at any given moment. They can also tell you if your wording is a driving force to your space. Always be willing to make changes.

The ability to make changes for the better is harder than it sounds. It is so easy to get caught up in your own ego and not allow yourself to make changes quickly. Surely that is the best ad ever written and yet no traffic comes. Once again Ebay is one of the best examples of the proper use of ad wording. So many millions of dollars are wasted each year on Ebay ads that generate no revenue, why, wrong wording. You have to become that one ad that draws customers to you.

Your products are your livelihood and unless you are willing to make the correct changes to sell them, then you might as well not produce them. This holds true for your website, unless you are willing to listen, refine, and change with the times you are destined to spend money with no return on your investment. Stay attuned to the winds of change.

It is so easy to get caught up in the Latest and Greatest fads. You visit a website and there is some little ditty of music playing. You are new to the internet and this seems like the greatest thing since sliced bread. You demand it be incorporated into your sites pages. Little do you know, it is the most annoying thing that can be found on the internet. Ask others, ask before leaping into the frying pan. Don't annoy your customers with something they will despise. They won't be back.

Anderson Enterprises, LLC

2289 Tinnin Road

Goodlettsville, TN 37072

8-23-09 August Week IV 2009 Newsletter	8-30-09 September Week I 2009	9-6-09 September Week II 2009
9-13-09 September Week III 2009	9-20-09 September Week IV 2009	9-27-09 October Week I 2009
10-4-09 October Week II 2009	10-11-09 October Week III 2009

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