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u LEARNING TO DO IT ALL YOURSELF		Sept - Week III - 2009
u SUCCESSFUL WEBSITE GOALS
u RETURN TO THE BUSINESS PARK NEWS
The Business Park

ADDRESSING THE BUSINESS NEEDS OF THE INDIVIDUAL BUSINESS STORE OWNER AND PLANTING SEEDS FOR A SECURE FUTURE.

focus

Your website is the window into your business mind and reflects how you will treat your customer. If it is messy and haphazard this can tell your potential customers how they may be treated by you. Always put your best foot forward in all your business ventures.

Learning To Do It All Yourself

Learning to build and maintain your website will require you to do some learning, but not beyond you limits. At The business park we strive to make each step of maintaining your website well within your abilities. Using WebSite Tonight you can learn to set your site up with relative ease.

Over 1,500 Templates

Professionally designed Web page templates with color-scheme and photo combinations provide you with thousands of options. You really can build your own Web site even if you have no technical skills. Open your Internet browser, select your images and type your text. Just like that, your site gets built or updated.

Pre-Built and Ready To Go

Image Gallery

Flash Animation

Cool Stuff

Photo albums, forums, tables, RSS feeds, video and audio, guestbook’s and more. We’ve even added Widgets for weather, maps, news, clocks, Twitter and Flickr® (Deluxe and Premium plans). WebSite Tonight really does offer all you need to create a professional-looking, successful and FUN site. All that’s holding you back is your imagination!

Don't let your fears keep you from advancing.

MARKET WATCH

As you do your research for your website creation you will find many things that will make you wonder if it is the right time to start. You must always keep in mind the Internet is not driven by the market like the rest of the retail market. The internet is driven by the needs of your customer to find the best prices without leaving their armchair. To this end always keep this in mind and your website will be a success.

Successful Website Goals

SMARTER INVESTING:

Research is Time Well Spent

Before you begin planning out your website, make sure you have a good idea of what success will look like. Your goals for your website can lead to very different planning, design, and promotion strategies. Here are some goals you might have for you website: Provide current or potential customers with information If your customers or potential customers are asking for your website and you don't have one, this would be your goal. Your primary advertising will be telling your customers about your site. A site to meet this goal could be a simple site with information on your business, or a more in-depth site with an online gallery. Success would be reports from customers that they found the site helpful. Generate new leads If this is your goal, your website will be part of your advertising strategy. You will want to provide information, but also solicit responses. Search engine

placement will be more important and you will need to incorporate search engine optimization concepts into your design and site implementation. Search engine optimization means designing your site in such a way that you come up higher on search engine search results. Search engine placement is a long-term goal and requires commitment to building content (text that people want to read) and quality links to your site. Success would be the acquisition of new leads or customers through the website. Sell products If you want to open an online store, there are several things to think about. The first is if your product is suited to selling online. Products that are usually impulse buys (like tabloids at the supermarket) or don't ship well (like fresh produce) obviously wouldn't do well online. Consumer items like books and

Consumer electronics are highly saturated markets that would be hard to break into. Since the internet makes it very easy to compare prices, selling mainstream retail items may be hard. Selling unique items like handcrafted gifts or self-published books would be a better choice. Search engine placement will also be important because most of your customers will find you this way. Since search engines search for words, it is important to provide content for them to find. For instance, if you sell widgets, write up some information about them. Tell the customer why your widgets are the best, but also tell them how to use their widgets, where widgets come from, widget recipes...you get the idea. This may sound silly...why would they want to know about widget history? But there is always some information your customers might want to know.

Research is an investment in the success of your business. It is placing on paper the potential of your idea actually making you money. Coming up with an idea and then running out and doing it rarely has success. Don’t become one of the failure stories, take the time and be the successful one everyone strives to become. The key to your future is research. It will open the lock.

Anderson Enterprises, LLC

2289 Tinnin Road

Goodlettsville, TN 37072

8-23-09 August Week IV 2009 Newsletter/a>	8-30-09 September Week I 2009	9-6-09 September Week II 2009
9-20-09 September Week III 2009

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