Planning Your Website

Here are some questions to ask yourself as you
plan your website:
- What are my goals?
- What would success look like? Do you want to just provide
information or sell products? Here we will discuss the general types of
website goals in an article
Successful
Website Goals.
- What is my target audience?
If you are targeting the elderly you will want larger font sizes
and more modem-friendly pages than if you are targeting corporate
executives.
- How much should you depend on
search engines to generate traffic?
- Search engines like lots of text and “popular” sites—ones
that lots of people link to. If you are going to get most of your
leads from search engines, you will need to identify which search
keywords you wish to target, as well as develop content and
consider a reciprocal linking campaign (exchanging links with
similar sites). The time and effort you'll need to spend on your
search engine placement also depends heavily on the
competitiveness of your keywords. For instance, if you are only
marketing locally and your search terms look like “mytown blue
widgets”, it is a much smaller market and it will be much easier
to get high rankings than if your keywords were just “blue
widgets”.
- How much time should you
devote to
updating the website?
- Content-heavy websites need to be added to and updated to stay
fresh and keep your customers coming back for more. Content
management tools can make this process easier by keeping your
products or articles in a database which you can go into and
update whenever you want to.
- How are visitors going to
contact me?
- Do you want to list your phone number and/or address on your
website? This may be a privacy issue for you. A contact form makes
contacting you easy if someone is not at their home computer.
- If you are selling online,
which e-commerce solution works best for me?
- The Business Park can provide many ways of getting your product in
front of your customers. The two most popular e-commerce solutions which are both very
affordable:
PayPal
and Mal's.
- Who should I use for a web
hosting provider?
- Web hosting is leasing the space where your website files
physically reside so they are accessible to people on the
internet. The Business Park provides all that is needed to make a
complete web presence on the Internet. We can host your site,
provide you with space to place your website or a storefront for
your products.
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